A highly passionate serial entrepreneur, Albert Schwarzmeier is CEO of Ad2games, Europe’s biggest adtech company, specialised in games marketing. Since he started working for Ad2games, the company’s revenues have increased by over 1100 per cent – making Ad2games the fastest growing German company in the digital marketing for games segment. Schwarzmeier has a remarkable background in adtech and company building. Before Ad2games, Schwarzmeier founded and led a number of successful companies, like the ecommerce platform Mysportgroup or “Groupon Germany”. This was preceded by respected consulting roles at Zalando and Roland Berger Strategy Consulting. Schwarzmeier graduated with a master degree with distinction in business and economics from HHL, the leading German business school for entrepreneurial education, after studying at Universidad del Pacifico in Quito, Ecuador.
Learn more about Ad2games at www.ad2games.com.
In a crowded marketplace with new games entering daily, the constant challenge is to stand-out from the masses. Influencer marketing and programmatic media buying have become key in driving fresh players into games, but to make the best use of available budgets, a combined strategy is essential. Using the latest technologies in performance marketing, […]