Business Performance Director, King
As the business performance director at King’s Malmö studio, I work together with a team of data scientists, driving our analysis work to support both live games and games in development. I have a background in management consulting, where I primarily focused on digital strategy work for clients across a wide range of industries.
Learn more about King at discover.king.com.
This talk will give you a glimpse of how data and design disciplines intertwine to drive value creation at King. Learn about how we work with structured experiments to build our understanding of player motivations and design more engaging experiences across our portfolio of games.