speaker-info

Alessandro Canossa

Sr. User Rsr./Data Sci., Massive Entertainment

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Alessandro was an associate professor at Northeastern University, where he directed the masters program in game science and design. He published more than 70 peer-reviewed academic articles, garnering several best paper awards and co-authored the book Game Analytics, a milestone publication in a burgeoning field, used to evaluate user-experience.

Learn more about Massive Entertainment at www.massive.se.

About Alessandro's Sessions

Just Like a DNA String: Videogame Player Segmentation

Room Stockholm

  Traditional player-segmentations identify groups based on aggregated counts of player actions, representing players’ behavior as a list of disconnected features. For the game Tom Clancy’s The Division, we chose to represent users’ behavior as sequences of actions, obtaining much greater insights in the player experience.

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