Sr. User Rsr./Data Sci., Massive Entertainment
Alessandro was an associate professor at Northeastern University, where he directed the masters program in game science and design. He published more than 70 peer-reviewed academic articles, garnering several best paper awards and co-authored the book Game Analytics, a milestone publication in a burgeoning field, used to evaluate user-experience.
Learn more about Massive Entertainment at www.massive.se.
Traditional player-segmentations identify groups based on aggregated counts of player actions, representing players’ behavior as a list of disconnected features. For the game Tom Clancy’s The Division, we chose to represent users’ behavior as sequences of actions, obtaining much greater insights in the player experience.