Senior CRM Manager, InnoGames
Cathrin joined the CRM team at InnoGames in 2015 as part of her master’s degree in marketing & communication. As senior CRM manager, she is responsible for monetisation and retention campaigns and testing strategies focusing on increasing the lifetime value of InnoGames’ players.
Learn more about InnoGames at www.innogames.com.
In 2020, we developed an AI-based targeting approach in CRM with the goal to make monetisation campaigns more successful. We want to share how we transformed the buzzword AI into reality at InnoGames. Learn more about the setup and results from our first test and what is yet to come. Presented by InnoGames