Senior Committee/Marketing, SuperScale
Over five years in-game/app business and marketing globally, which has given me a wealth of experience, knowledge and contacts within the game/app industry, online advertising and business. Currently work as a marketing expert at SuperScale, where we launched 150+ titles with more than 100 partners.
Learn more about SuperScale at superscale.com.
Every single year our performance marketing space changes a lot, and that’s why we need to keep strategies up-to-date. From the general rules in today’s market, to when it’s the right time to expand with more marketing channels and what are the most important metrics to keep in mind.