Jiri Kupiainen

CEO, Matchmade

Over 20 years in games. Helping the leading game publishers in the world run scalable, predictable & repeatable creator marketing campaigns with our network of 20k content creators.

Learn more about Matchmade at matchmade.tv.

About Jiri's sessions:

Community > LTV > CPI

The Vet's Chamber

  This talk explores the current massive shift in the games industry from traditional performance-based UA focused on LTV > CPI math towards a model focused on audiences, communities and creators.

Business In-depth