Founder, Electric Dreamland
Martin Johnson founded Electric Dreamland to inspire a conversation about marketing best practice in the games industry. Martin Johnson was born in the arcades of Bournemouth, raised by the marketing industry in London and inspired by the games/design business in Stockholm.
Learn more about Electric Dreamland on Medium here.
The games industry is at an inflection point, with a changing tech landscape, new entrants, new behaviors and changing player expectations that require a new mindset for marketing leadership. This talk will spark debate about best practice in games marketing and advocate for bringing community and development even closer together, with three concrete lessons […]