Matej Lancaric

Head of Mobile Marketing, Pixel Federation

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Matej is a mobile marketing enthusiast and works as a head of mobile marketing at game developer Pixel Federation, responsible for planning soft and global marketing launches for their games. His day-to-day job is also to launch, scale and daily manage mobile user acquisition campaigns across free and paid channels, like Facebook, Google Adwords and other ad networks.

He has three years of experience managing Facebook campaigns; a blend of creativity and metrics-driven approach to problem-solving; expertise in marketing mobile with a good understanding of tracking and analytics; experience in managing substantially large marketing budgets and a passion for mobile games.

Learn more about Pixel Federation at portal.pixelfederation.com.

About Matej's Sessions

Champions of Mobile: Diggy’s Mobile Adventure

Room Torshavn

  Long story short, Pixel Federation tripled DAU and monthly revenues after launching Diggy’s Adventure for iOS and Android. We spent one million EUR a month on paid user acquisition during the global launch, and made over five million EUR in less than three months. Cool, right? But why should you care? Because not every […]

Business Champions of Mobile Creation Inspiring Media