Matej Lancaric

Head of Mobile Marketing, Pixelfederation

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I work as head of mobile marketing at Pixelfederation, responsible for planning the soft and global marketing launches for our games. My day-to-day job is launch, scale and daily management of mobile user acquisition campaigns across free and paid channels: Facebook, Google Adwords and ad networks.

Learn more about Pixelfederation at pixelfederation.com.

About Matej's Sessions

Case Study: The Art of the Global Launch

Room Stockholm

  Comparison of the global launches of our most successful games, Diggy’s Adventure and Seaport. What mistakes we did make and how did we learn from them? What was the initial plan and how did it change during soft launch? You can expect the real numbers to be shown!

Business Fast Track In-depth