CEO & Co-Founder, Brainamics
Philipp is the co-founder and CEO of the VC-backed neurotech gaming company Brainamics. After developing a unique approach to playtesting games utilising advancements in neurotechnology and deep learning, Brainamics decided to apply its technology in the gaming industry by providing next-level playtesting and developing their own cutting-edge mobile games.
Learn more about Brainamics at brainamics.de.
User research is an often overlooked but absolutely crucial part of developing a successful game. Although there has been a strong increase of popularity of user research in games, the methodologies that are used to gain player insights are highly questionable from a neuropsychological perspective.