Sasha Makarovych

Game Data Analyst, Massive Entertainment

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Before joining Massive, I did a Master of Finance program at MIT, where I focused on predictive analytics and machine learning applications in various fields. Prior to that, I co-founded two start-ups in the video games industry, one of which was successfully acquired after breaking-even.

Learn more about Massive Entertainment at www.massive.se.

About Sasha's Sessions

Just Like a DNA String: Videogame Player Segmentation

Room Stockholm

  Traditional player-segmentations identify groups based on aggregated counts of player actions, representing players’ behavior as a list of disconnected features. For the game Tom Clancy’s The Division, we chose to represent users’ behavior as sequences of actions, obtaining much greater insights in the player experience.

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