Shirley Lin

VP Business Development (APAC), Nexway

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Shirley is a seasoned international business development executive focusing on mobile adtech for gaming, monetisation, user acquisition and investment. She is a serial entrepreneur, advisor to start-ups and a frequent speaker/judge in international conferences. With deep connections in Silicon Valley, China and Europe, she specialises in cross-border operations, building strategic partnership and M&A. Nexway is a French company building a payment gateway and web services for distribution of PC apps and games. Shirley started her career as an aerospace developer on the Space Shuttle at NASA in Texas. She has with a master’s degree in computer science, mathematics and statistics.

Learn more about Nexway at corporate.nexway.com.

About Shirley's Sessions

A Different Game: Level the Playing Field in China

Room Stockholm

  Panel discussion will focus on specifics in helping the European game developers to understand and navigate the market in China, where the opportunities are abundant but “the water is choppy”. Moderated by Shirley Lin.

Creation Inspiring Media

Climbing the Great Wall: Tips for Working in the Chinese Market

Room Torshavn

  This workshop features two well-known profiles with years of “from-the-trenches” game publishing experience in bringing games to China and vice versa, and the global perspectives of true “insiders”. They will provide detailed, “hands-on” tips for how your game(s) should be prepared for the vast Chinese market, such as how to work and comply to […]

Business Creation Inspiring Media