Vera Karpova

Lead Analyst, Devtodev

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Over five years of experience in analytics, with most of them spent in game development. During this time I’ve worked on dozens of products with different monetisation models, conducted experiments and marketing campaigns. As a lead analyst at Devtodev, I work with games in different genres on a daily basis.

Learn more about Devtodev at www.devtodev.com.

About Vera's Sessions

Behavioral Economics in Games: Why Players Make Bad Decisions

Room Reykjavik

  Unlike classical economics, behavioral economics says that people do not always make rational decisions. This session focuses on how to apply behavioral economics to game development, how to influence players’ decisions and use this irrationality for the benefit of both – your business and your players. Hosted by Julius Fondem.

Business Development Fast Track Inspiring